The 4th annual Language of Business, Business of Language Conference hosted by the Globalization and Localization Association was held in Monaco this year.
The organizers have gone to great lengths to make the event truly diverse and intense: new formats, interesting perspectives, fresh ideas, and top discussions. From measuring (Back from the Brink: How Management by Objectives Drove a Remarkable Turnaround by Demid Tishin, All Correct Language Solutions; “Simply the Best”: Finding the Top Vendors by Janaina Wittner and Laurene Ballet, WhP International SAS) to envisioning (Is Technology Pushing Small and Mid-sized LSPs out of the Translation Supply Chain? by Christopher Carter, aLanguageBank; TEP is Dead. Now What? by Jeff Guillem, Moravia Worldwide), there were a variety of topics covering all aspects of managing the translation business, which is what InText finds quite valuable. The session details are available on the conference site.
It has been the third GALA Conference for InText, a wonderful event to transition from winter and boost our marketing activities. Olga Fomenko, InText’s PR and Marketing Manager, attended the event as a video journalist and collected some great interviews and presentations.
“What we were looking for mainly was checking new trends, trying to see what was coming up in the market and finding speakers who could provide practical solutions… This year, we also had the focus on sales and marketing. I think more than ever at GALA, there’ve been presentations dealing with how to sell our companies, how to market our companies.” – Robert Etches, TextMinded Danmark, Head of the Program Committee.
“I think there’s the best balance of really valuable content and a really cooperative and network spirit, so it’s a good place to make business contacts and reinforce the personal relationships that are there.” – Bob Donaldson, Carson Strategy Group, Program Committee Member.
“The industry has changed a lot especially in the last 5 years… With this conference we were able to see those trends… We had the information what will happen in the nearest future…” – Fabian Chol, Digiworkers.
This year the traditional Speed Networking was transformed to become a more enjoyable and productive experience for all the participants. This year, instead of one-on-one interaction, communication was organized between tables of 6 to 8 people, where each participant had a turn to talk about himself and additional time was given at the end of the round for asking questions and further discussion. This format proved to be very successful, much less tiring and more engaging than ever.
Agile Conferencing was yet another innovation at the GALA Conference this year. Taking from the principles of agile development, the organizers came up with a great way of learning and finding solutions collectively. Each agile sprint had a leader to moderate the discussion within a team of active participants, while the audience observed the discussion and took valuable notes on the given insight. The participants expected it to be “a collective, interactive and highly energetic experience”. And indeed it was.
The GALA Film Fest turned out to be a great way to start the second conference day with a good portion of positive emotions. Laughter not only proved to be the best medicine, but also the key to winning the Grand prix which went to Digiworkers this year. InText also participated, and our video is available on YouTube. Here’s the link to the entire Film Fest compilation.
Leading sponsors of the event were Geoworkz, Adobe Systems, Clay Tablet Technologies. Information on all sponsors can be viewed at the GALA 2012 sponsorship page.
As before, it was a wonderful opportunity for InText to meet our clients and discuss plans with our industry colleagues and partners in a relaxing atmosphere. It’s always a great source of ideas to tune-up our workflow and tailor our strategy.
As always, photo materials from the event are available on Flickr. Video materials are now being processed and will soon be published on our YouTube channel, so stay tuned.