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      NEWS: 20 April 2011 InText at GALA 2011 Conference

This year, GALA welcomed translation and localization professionals in Lisbon, Portugal. During the four-day conference (March 27-30), the participants immersed themselves into the current of exchanging ideas, experiences, knowledge, and the positive energy of the relaxing coasts of Portugal.

Our sales and project manager, Kirill Fedotov, and project manager, Nataliya Danilchuk, represented InText at the conference this year.

Their destination was 17 hours (three planes, one bus, and one train) away from our city, but the event was surely worth it. The conference was attended significantly more than last year and numbered approximately 250 participants from 170 companies located worldwide. It provided plenty of possibilities to enrich and expand contacts, learn, interact, and develop.

The program and content were very strong with a total of 40+ presentations, discussions, and plenary meetings divided into six major categories: Language, Technology, Business, Content, Collaboration, and Networking.

The advent of machine translation, as before, remains one of the hot topics of the industry. Keynotes address ("A Life for TM?"  by Jochen Hummel, ESTeam), panel discussions (Shadow Boxing: The Noble Art of Post-Editing Machine Translation, moderated by Daniel Grasmick, Lucy Software) and sessions ("Asking the Right Questions about Machine Translation"  by Jørgen Danielsen, Eule Lokalisierung and "MT in Action: Deployment Strategies from the Experts"  by Olga Beregovaya, PROMT, Smith Yewell, Welocalize, Wayne Bourland, Dell and Catherine Dove, PayPal) were devoted to the subject.

Vendor management was also under the spotlight: the issues of collaboration with vendors were debated at a panel discussion moderated by Andrew Lawless, Dig-IT! Consulting; Véronique Özkaya, from Moravia Worldwide, shared the company's view on the evolution and future of vendor management; Dominique Freibott, tsd, gave an insight into effective interaction policy between LSPs-Translators and LSPs-Buyers, based on economic data and their understanding of the effects of outsourcing.

There were some exciting innovations in this year's program. Before the main part of the conference, GALA organized the CEO Forum, in turn offering company leaders the opportunity to find answers to some of their most challenging questions with the support of the collective knowledge and extensive experience of other leaders.

As a part of the GALA Film Fest during the conference itself, the participants were encouraged to vote on short videos showing GALA members and conference participants in a new way. The winners were awarded with candid smiles, a warm round of applause, and winner's prizes.

The panel "What Buyers Really Want from their Language Service Providers", which was moderated by Don DePalma, turned out to be the most entertaining yet insightful way of guiding through the path of buyers when making their choice, dispelling traditional notions about purchasing, and giving attendees clear insight into how they should interact with their clients.

GALA brought it all together once again: meeting of minds, value, innovation, and a refreshingly different experience.

Apart from the conference, the trip was a wonderful opportunity to meet our good clients and share views and plans with our partners. The meetings are always a strong start and reason for a further tune-up of our workflow and the next step in our further development.

As always, photo and video materials from the event are available on flickr and YouTube.


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